About a year ago, we started inviting guests to our webinars, and it has just made such a big difference in the attendance, engagement, and responses to those events.
Here are a few benefits to joint-webinars and seminars that have impacted the growth at @social-advisor :
Joint webinars introduce a new perspective and added value to the network that you continue to influence every day.
As your guest markets the event, they put your face and business in front of a network that may not otherwise know you.
You advance your relationship with the COI guest.
The trust that your guest has built with their network transfers to you.
You generate great content for your website, your newsletter, and your social presence.
The conversational format is much more interesting for attendees than a presentation.
It’s just pretty damn fun.
As you plan your upcoming guest list, think about your COIs and the professional services your clients need that fall outside of your offering. Who are the experts that can provide those services and added value to your network?
The two best ways to promote your upcoming event are email and LinkedIn events. If you don’t have a robust email list (do not purchase one) or LinkedIn network, let’s chat.