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The Purpose of Posting Non-Business Content on LinkedIn

Do you want to use LinkedIn to create relationships? Post content that is relatable and attracts people to you.

LinkedIn has a content problem. The platform has 875 million global profiles for people who have something to sell. Unfortunately, that means your newsfeed is full of sales related content.

Post content that is relatable and gives people an opportunity to know you, not only as a professional, but also as a person.